Market research for small businesses and entrepreneurs

Simply put, Market Intelligence helps entrepreneurs and businesses make better decisions. Market Intelligence analysts first meet with entrepreneurs to discuss and refine their needs, ideas and questions. The analysts then customize research of sophisticated data sources for the business. Some of the issues that may be researched include:

  1. Potential market size
  2. Characteristics of the most attractive markets to enter
  3. Customer characteristics
  4. Competitors
  5. Channels to market
  6. Industry trends
  7. Guidance on interviewing potential customers or industry experts
  8. Lists of individuals or business customers for targeted marketing
Market Intelligence analysts consult with and counsel the entrepreneur on their research findings and in determining next steps. Frequently, the process is iterative and may include consultation with other regional entities.





 



Market Research 
for Small Businesses and Entrepreneurs



Grace Brill 
505-577-6840 
gebrill@comcast.net 

 

Market Intelligence is geared toward businesses that sell products
and services out of state, and local businesses with a potential to
broaden their markets by selling on the Internet, franchising,
or other means.