What is the business model of free-to-play games like Fortnite?
Video Game Business Models

What is the business model of free-to-play games like Fortnite?

The business model of free-to-play games like Fortnite is one of the most popular and successful models in the gaming industry. It allows players to enjoy the game for free, while the developer earns money through in-app purchases and advertisements. Players can purchase items such as skins, weapons, and other virtual goods, which can give them an edge in the game. Additionally, developers can generate revenue through in-game advertising, which can also help players discover new products and services. This business model has proven to be successful and popular with gamers, as they can enjoy the game without having to pay upfront.

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